Despite an explosion in digital marketing over the last few decades, there remains a place for the physical kind. If you want to get a message across, then it’s still difficult to beat advertising outdoors in the real world. Whether it’s a sign outside your small shop or a billboard at a busy intersection, outdoor advertising has a power all of its own. But exactly what is it that makes for an effective outdoor advertising campaign? Let’s take a look.
Outdoor Advertising Ideas for Small Business
Make Your Business Sign Pop
The sign outside your premises can have a big influence on the way that you’re perceived. Get it right, and you’ll bring customers in; get it wrong, and you’ll repel them.
Your sign here should match the brand you’ve established on other channels. If you’re running a warm and cozy restaurant whose menus, website and interior are all decked out in purple and green, then orange might be a strange choice for your sign.
If you want to be really eye-catching, then you might leverage technology. LED and neon illumination can help to draw the eye, especially if you’re operating mostly at night. You might also employ 3d elements, especially if such things chime with your brand.
Use Banners
A banner can be a very cost-effective way of advertising outdoors. You can obtain and display a very large one without spending too much, especially if your premises have a single large boundary that receives a lot of footfall. For example, if you’re running a small sports club, you might know that lots of people will turn up at a certain time and hang a large banner along the fence where you know they’ll be queuing.
Mobile Billboards
Of course, billboards and digital marketing aren’t mutually exclusive categories. You might have a billboard whose images are changed with the help of a computer every few seconds or so. This allows you to present many different messages using a limited amount of space, as well as generating moving images that will necessarily be more eye-catching.
Event Marketing
A big outdoor event represents a unique opportunity to make a proposition to many different people at the same time. At any given music festival or crafts fair, you might have hundreds of people milling around the same location at the same time. If you have a sufficiently visible presence, then you might gain significant exposure. If you’re able to sponsor the entire festival, then so much the better.
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