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What is Guerrilla Marketing?
Guerrilla marketing is a well-known term for an advertising strategy. Guerrilla marketing is swift, intense, and for the most part, directed outside the
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Brand Equity: What Is It and How to Build It?
Brand equity is the unique value that a brand brings to a market. It’s the result of a brand’s reputation, image, and story
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How To Use Ansoff Matrix for Successful Business Strategies?
Business strategies are essential for any organization – small or large. But designing the perfect strategy can be a daunting task. That’s where
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Market Segmentation: Definition, Types & Best Practices
Market segmentation is the process of identifying and dividing market potential into discrete and identifiable segments. This is done in order to improve
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Network Marketing in Business: The Complete Guide
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How To Do Competitor Analysis?
Competition is a great motivator, and it can be fun to try and outdo your competitors. But what happens when you become complacent